We’re delighted to reveal the winning animated film, Stem Cell Donation Isn’t Scary, created by extraordinarily talented student filmmakers ‘The Mippets’ for this year’s inaugural Creative Vision Award for Charities.
Alongside Dyslexia Action, Anthony Nolan won a bespoke animated short, worth an estimated £150,000 each, to be created in partnership with Bournemouth University’s BFX Festival. The films used cutting-edge VFX and animation techniques to communicate key messages identified by the charities.
In our case, we wanted to tackle the key myth that stem cell donation is a serious, scary experience – which often puts young people off joining the register, or sometimes even proceeding if they’re identified as a match.
Nick Brooks, Head of Not for Profit Sector Group at Kingston Smith and a member of the judging panel, said: “We were thrilled at the exceptional quality of the animated films finalists. However, the two winning entries stood out as they best captured the brief and demonstrated this with outstanding creativity, as outlined by the two charities..”
Alexander Scott, Head of Marketing at Anthony Nolan, said: “We’re thrilled to have been chosen as one of the two charities to benefit from a bespoke animated film about our lifesaving work.
“Young people are the most in demand as stem cell donors, but sadly we know that misconceptions about the donation process put a lot of them off joining the Anthony Nolan register. Thanks to the mind-blowing technical skills and passion of these talented students, we’ve now got a powerful asset to help us bust myths and reach young people.
“If just one person signs up to the register after watching this film online, that’s one more chance of a cure for someone facing blood cancer.”
