Peek behind the scenes - meet our marathon launch video star runner

April 23, 2013
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Clapham’s Aimee Cooke took the starring role in our ‘a marathon surprise’ video, which launches Anthony Nolan as the Official Charity of the 2014 Virgin Money London Marathon.
Aimee, a black belt in taekwondo, was jogging in Victoria Park in the lead up to running the actual event on Sunday. Tipped off by her family and friends, we snuck into the park to give her a surprise taste of the marathon experience.

We diligently felt-tipped ‘Go Aimee Go’ signs, blew up balloons and cheer sticks and donned our best Anthony Nolan hoodies to give her the surprise of her life.

Aimee’s reaction was priceless – from fist pumping through the cheer point to running away from ‘spiderman’ when he jumped out to join her for a sprint finish. 

Aimee says, “Being in the video was an incredible experience – I feel like I’m famous! No one told me anything was happening before I went for my usual jog so it was all a complete surprise! I laughed, screamed and cried and had the best time.”

“Today has inspired me to raise more money, run faster, and train harder to get over the finish line.”

Feeling inspired? Then join the team that’s saving lives at milebymile.org