Introduction
NEXT have a range of exciting fundraising and volunteering events planned to support Anthony Nolan over the next two years, all with the aim of raising awareness of our work.
Anthony Nolan is also proud to be working alongside NEXT’s employee network group Unity
The Unity employee network group are passionate about being a voice for ethnic diversity and equality at NEXT. To ensure that they are continually achieving this, the group have designed a community to create an open and safe space for education, discussion and celebration of employees from underrepresented ethnic backgrounds across the business.
We are incredibly excited to join in partnership with Anthony Nolan. Their work in boosting stem cell donor sign-ups, especially among minority ethnic communities, is truly inspiring.
It's disheartening to see that fewer patients from ethnic minorities who need a stem cell transplant have a stem cell donor already on the register — this health inequality is really concerning. Working together with Anthony Nolan we have a chance to make a real difference and save more lives. This collaboration fills us with anticipation and hope for a brighter future.
James Nyamuda, NEXT Finance Transformation manager, and Chair of Unity at NEXT
The 'tiny but mighty' baby sleepsuit
We have collaborated with NEXT on a baby’s sleepsuit with the slogan ‘tiny but mighty’ to highlight how babies can have a huge impact on the lives of people with blood cancers and blood disorders.
- Made of 100% BCI cotton
- Sweet bear, stars and 'tiny but mighty' embroidered design
- Sizes newborn to 9 months
- £8.50
At least 20% of profits will go to Anthony Nolan, to raise awareness and diversify the stem cell donor register.
The 'Tiny but Mighty' Sleepsuit is available to purchase online at next.co.uk and in 50 stores across the UK.
We are very excited that ‘tiny but mighty’ sleepsuits are now on sale in NEXT stores and online.
Stem cells are tiny but mighty. Just like tiny babies can generate thunderous cries, miniscule stem cells can cure blood cancer and blood disorders through transplants and the development of new treatments.
Every single mum, dad, grandma, grandad, aunt or uncle that buys a sleepsuit for the little one in their is helping to further Anthony Nolan’s vital work saving lives through stem cells.
Henny Braund MBE, chief executive at Anthony Nolan
We are delighted to announce a product collaboration with our amazing charity partner, Anthony Nolan. We are incredibly proud of the impactful work carried out by Anthony Nolan, and we are thrilled to launch the 'tiny but mighty' baby sleepsuit.
Our charity product collaborations serve a dual purpose: to raise funds for the charity through the sale of the product and to increase awareness through exposure to our customers not only in the UK but also worldwide.
The idea for the sleep suit came about as a way to celebrate the ‘tiny but mighty’ individuals and their mothers who, through Anthony Nolan's cord blood program, are saving lives.
James Nyamuda, Chair of Unity, the employee resource group for cultural diversity at NEXT.